Sweden's PTS is already investigating named retailers
28 supervision cases on e-commerce accessibility: seventeen opened in 2025 and eleven more announced on 3 March 2026. H&M, IKEA, and Coop are among the companies named. Here is what PTS is actually doing, and what it means if your organisation sells into Sweden.
What PTS actually started doing in October 2025
Sweden's Post and Telecom Authority, PTS, launched a systematic e-commerce inspection programme in October 2025. This is not a complaint-response process. PTS describes what it checks: that websites are designed so that they are perceivable, operable, understandable and robust, and that information about how the service works is provided accessibly. The review is carried out by PTS's own investigators.
PTS has opened 28 supervisory investigations to date: seventeen in 2025 and eleven more announced on 3 March 2026. Named companies span fashion, furniture, food retail, and specialist retail: H&M, IKEA, Coop, ICA, and Systembolaget are among the organisations under investigation. This information is a matter of public record, not a leak or a rumour.
No fine has been issued against any of these companies yet. An investigation is not a fine, and none should be described as one. What has happened is a national regulator supervising named, identifiable retailers, in public.
Complaints are already coming in from real users
Alongside the proactive inspections, PTS has received 124 public complaints: 110 concerning services, 14 concerning products.
The penalty structure
The maximum administrative fine under Swedish EAA enforcement is SEK 10,000,000. The figure that matters legally is the krona amount.
A sanktionsavgift, the administrative fine, is available for breaching the duties listed in section 37 of Lag (2023:254), including the duty to keep a service accessible (section 24). An order to put a breach right may carry a vite, a conditional fine (section 35). For products, where the operator does not correct the non-compliance, PTS as market surveillance authority must ensure the product is withdrawn or recalled, or its supply prohibited or restricted (Regulation (EU) 2019/1020, article 16(5), applied by section 28 of the Act). This reaches products, not services.
What this means if you sell into Sweden
Two things are true at once, and worth holding together rather than separately. First, no sanktionsavgift has been imposed on any of the 28. Second, the investigation phase is real, active, and already names specific companies publicly.
If your organisation sells consumer-facing digital products or services into the Swedish market, the honest question is not whether PTS's approach is real. It demonstrably is. The honest question is whether you know how your own product behaves for someone using a keyboard and a screen reader, which is what perceivable, operable, understandable and robust comes down to in practice.
How this fits into the broader EAA enforcement picture
Sweden's posture is one of several distinct enforcement pathways active across the EU right now. The EAA fines and penalties comparison covers how Sweden's approach compares to Ireland's criminal liability track, the Netherlands' audit-based approach, and other active markets. For a full methodology on auditing your own product, the audit guide covers the complete process.
Find out where you stand in Sweden
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